Challenge:
Produce 4.5MM postcards within 13 days including pulling records prior to mail date. Pick up return mail, image capture, sort, data verification, re-mail and repeat.
Execution:
Printed, cut and staged in five business days using new digital web technology with downstream finishing. Successfully pulled records utilizing high-speed OCR scan technology with 100% match from customer pull file and updating mail.dat file for postal induction. 100% mail piece integrity maintained during production. Use postal sorting equipment to perform image capture and sorting.